Bites Cookies is a vampire-themed cookie snack brand. Over the course of a few weeks for an assignment, I worked on building the brand first, starting with the logo. I decided to make the logo have some pointy elements, with the letters on the end of each side being longer to make the logo look like fangs, and to communicate that the brand is a snack brand, I added a cookie at the bottom of the name with two sharp bitemarks.
Instead of using dark colors that would be associated with horror stuff, I went with some brighter and friendlier colors, rather than the black and reds that I first thought of. I had figured that those colors wouldn't make a snack brandâs products appealing to eat.
I had even made advertisements, website, and transportation designs for the brand, all featuring some element of vampires and of course cookies, with a few images of bats.
